March 16, 2008 Opening Reception
300 Somerset Street, New Brunswick, NJ
Museum of the American Hungarian Foundation
March 16 - September 14, 2008
Tuesday - Saturday 11:00 AM - 4:00 PM
Sunday 1:00 PM - 4:00 PM
Hungarian Posters, Advertising and Ephemera
Get a glimpse into
the cultural and commercial life of Hungary in this colorful
exhibition displaying commercial, movie, travel and sports
posters from the 1910s through the1980s. 75 vintage posters,
some by Hungary’s best-known graphic designers, show Hungarian
cultural trends and historic influence in a nutshell. Also
included in the display are small paper advertising, handbills,
poster stamps and enamel signs.
art flourished in the early decades of the 20th century in
Hungary as it did elsewhere in Europe. New media such as films
and new industries needed advertising to reach the public - the
rising middle class. Commercial establishments produced posters
to encourage people to buy their products and patronize their
businesses. Later, posters became a means of mass communication
used by the government to relay its message to the people.
Through the ups and downs of the 20th century, wars, social
upheaval and economic change, advertising changed too,
reflecting the current times.
Some of the finest
and best-known Hungarian artists of the day designed posters.
Their work mirrored the stylistic trends in culture as well as
commerce. Early 20th century posters were created by such
notable Hungarian painters as József Rippl-Rónai, Gyula Benczúr
and Pál Szinyei Merse. Others came to poster design through the
applied arts, such as the celebrated Mihály Biró. By the 1920s
they were joined by avant-garde artists Róbert Berény and Sándor
Bortnyik, with several different styles of work being produced
at the same time.
Source: Museum of the American Hungarian
opening remarks and introduction by Professor August J. Molnar,
of the Hungarian American Foundation and by
Patricia L. Fazekas, Curator of the Museum of the Foundation
Most of this
exhibition comes to the Museum of the American Hungarian
Foundation as a loan from a single collector, Andre Farkas,
of Norwalk CT. He was born in Hungary and immigrated to America
in the turbulent months following the 1956 Hungarian Revolution.
In his native country, Farkas had been a bicycle racer, so it
was natural that his collection began with sports posters of the
early 1950s. His collection grew in scope and quantity over time
and today includes several thousand pieces of paper
collectibles, including posters, handbills, poster stamps and
enamel signs, also included in the exhibit.
Farkas, Patricia L. Fazekas and August J. Molnar
Szarvasy art consultant with Andre Farkas
Farkas with two of his three daughters Fran and Chatherine
friends: Lilly Ash, Susan Ash, Jason Shaub, Andre Farkas,
Fran Farkas, Chatherine Shaub, and Jason Hughes